Born and raised in Colombia, I started my career designing books that ended up on actual bookstore shelves — and somewhere between the kerning and the deadlines, I fell completely in love with the craft. I’ve spent my career turning “can you make it pop?” into visual systems that actually perform. Leading creative teams, building scalable design infrastructure, and shipping work that holds up under pressure — with an AI-augmented workflow that keeps everything moving faster than the brief expected.

Outside the screen I’m an event planner at heart, completely devoted to my family — who reminds me daily that the best designs are the ones that make people feel something. I have a guitar that deserves more attention than I give it, and I’m also the proud owner of every tool needed to make clay figurines — none of which I’ve started yet.